Invention | Innovation | Improvement
What exactly did you create?
Invention - Creation of a new product.
Innovation - Redesign of an existing product.
Improvement - Using the current product better.
Research | Create | Understand | Protect
Does your idea already exist? How big is your idea? How many organizations would use this idea?
Research - Patent Search and due diligence on your product idea
Create - Prototyping - aka, “Mad Scientist | Tinkerer”
Understand - Patent Application (if applicable) - Define your idea
Protect - Patent Pending (if applicable) | Non Disclosure for every human you share the idea with! Yes everyone!
“To invent, you need a good imagination and a pile of junk.” Thomas Edison
Sell | License | Contract Manufacture | Manufacture
WARNING People will try to eat your lunch in this phase.
Do you have the financial and time resources to commercialize your idea?
Sell - Sell your ownership | No royalty
License - Share ownership | Receive a royalty
Contract Manufacture - Pay a manufacturer to build
Manufacture -Build it yourself
“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” Richard Branson
Positioning | Packaging | Distribution | Support
Positioning – Defining and communicating the value of your innovation.
Packaging – Delivering your innovation
Distribution – Go-to-market strategy and execution
Support – Post sale opportunities and challenges
Our Idea Adoption Program leverages the experience and resources of our team to accelerate your go-to-market strategy and execution. Our team can assist you in any phase of product development from idea inception to intellectual property protection, manufacturing, distribution, marketing and business planning. Working with Phokus will give you the strategic and tactical advantage you need to win big.
“We have to continually be jumping off cliffs and developing our wings on the way down.” -Kurt Vonnegut
©2012 - Phokus Research Group - All Rights Reserved.
